Social Media & Digital Content Creation
Learn about digital marketing, content strategy, and responsible social media use. Build skills in video creation, audience engagement, and online communication.
Building your Award:
Find Bronze Award examples to support activity planning
Example SMART Goal: I want to learn proper video editing, so for the next 13 weeks I’ll spend an hour each week watching tutorials and practicing. I’ll create my own short videos to apply what I learn.
Example Assessor: Media arts teacher, technology teacher, or community media center staff with video editing experience
Example Log: Started filming a music video project with a friend today. We planned out all our shots before filming and got some great footage. Next step: editing and adding transitions.
Example SMART Goal: I can combine fitness with content creation by doing outdoor activities I can film. For 13 weeks, I’ll spend an hour each week walking or hiking while creating content, tracking both my fitness and my footage.
Example Assessor: Gym teacher, coach, or fitness instructor
Example Log: 3 km walk through the park today while filming nature content. Walked faster than last week and captured some great shots. Trying a longer trail with better scenery next time.
Example SMART Goal: Local charities need help with social media! I’m going to spend an hour each week creating content for a community organization, tracking engagement and how my posts help them get noticed.
Example Assessor: Charity communications coordinator or community organization supervisor
Example Log: Made an Instagram post for the animal shelter featuring adoptable pets. Got 45 likes and 3 shares – their best engagement this month! Creating a video tour of the shelter next week.
(Completed as a team. Participants will work together to plan and complete their journey.)
Example Activity: Turn your journey into content! Explore interesting spots in your community while creating social media posts along the way. Practice storytelling, engagement techniques, and collaborative content planning.
Example Team Goal: Our team will visit at least 4 content-worthy locations, build a content calendar together, create at least 5 shareable posts, and reflect on what makes content actually engaging.
Example Assessor/Supervisor: Teacher, Award Leader, or media arts instructor
