Alex Li – From Award to Asset Management

“My first hiring manager at TD Bank noticed the Award on my resume. Turns out, a family member of his had completed the Award, which sparked a conversation. Maybe that was a reason why I was hired!”

How the Award Shaped a Career in Finance

For over a decade, Alex Li has been connected to Award Canada in multiple roles. Currently working at TD Asset Management in policy, procedure, and strategy, he credits the Award for shaping both his personal and professional growth.

“The skills that I acquired while participating in the Award have translated well into the real world,” he shares.

But the impact of the Award didn’t stop at skill development- it also played a role in his career opportunities.

“My first hiring manager at TD Bank noticed the Duke of Edinburgh’s Award on my resume. Turns out, a family member of his had completed the Award, which sparked a conversation. Maybe that was a reason why I was hired!”

Later, during his Master of Business Administration at Queen’s University, the Award once again became a focal point when he chose the organization as the subject of his Capstone project, working closely with the Award Canada team on a proposal.

Resilience, Leadership, and the Power of Alumni Connections

When asked about the key skills from the Award that have stayed with him, he immediately points to resilience and adaptability.

“There are instances during my Adventurous Journeys for Gold where plans didn’t always come to fruition. Numerous trails were iced over and flooded, and I vividly recall putting plastic bags over our hiking boots to traverse these areas. In the workplace, individuals who complete the Award are capable of pivoting and thriving in changing environments.”

Beyond his own journey, he has remained deeply involved with the Award as a Director-at-Large on the Engagement Council, helping foster connections between alumni and current participants.

“I enjoy giving back to the community. The Award is a foundational experience that helped me grow as a youth, and I believe equips individuals through experiential learning to thrive today.”

That sense of connection has led to some incredible opportunities, including meeting political leaders and hosting a Gold Award Ceremony at TD’s Executive 54th Floor with Ontario’s Lieutenant Governor, Edith Dumont.

“You never know who has completed or is connected with the Award- it can open doors to future opportunities and conversations.”

Why Staying Connected to the Award Matters

His advice to young people considering the Award? Take a look at what you’re already doing- because chances are, it could count!

“Many of the extracurricular activities you do inside and outside of school like being on the swim team, completing a coding course, or painting, can qualify as part of the Award. I’d encourage you to reach out to the Duke of Edinburgh Award Canada or an Award Alumni for more information.”

He also highlights the value of staying involved with the alumni community after completing the Award.

“It’s important for participants to stay connected with alumni groups- not just to help grow the Award’s footprint in Canada, but also to expand your network. The connections don’t stop here; I’ve had the privilege of engaging with Award alumni from across the world, including Suzanne Currie, the CEO of Award USA.”

For Alex Li, Award Canada has been more than just an experience- it’s been a lifelong source of personal and professional growth, opportunities, and lasting connections. And through his leadership, he’s making sure the next generation of Award participants can experience the same benefits.

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